The doyenne of Mzansi's fashion scene, Lucilla Booyzen, Director of SA Fashion Week, shares her business insights and fashion-forward thinking.
Lucilla Booyzen unplugged
The doyenne of Mzansi’s fashion scene Lucilla Booyzen, Director of SA Fashion Week, shares her passions and predictions.
My proudest moments have been receiving the 2010 Shoprite Checkers Woman of the Year Award and then, in 2012, the CEO Magazine Award.
One of my greatest achievements has been the SAFW Edgars Designer Capsule Collections, which got SAFW designers into the Edgars retail space. This not only gave them the opportunity to experience retail first-hand, but also created jobs for the full value chain, ranging from models and artists to CMTs.
I’m inspired by my mother, who worked incredibly hard all her life to give her children what she never had herself.
One of my favourite artists is Edvard Munch.
If I weren’t in fashion, I’d be teaching.
Every woman should own a good bra – one that’s not too small and supports her assets properly.
My fashion predictions for 2013 are that designers will open their own stores and supply more boutiques, departmental and online outlets in order to create a sustainable income for the industry.
In my handbag I always have lipstick, a pen and a business card holder.
My current scent is Issey Miyake.
My dream business collaboration would be with crafters, fusing fashion with design.
The vision of SA Fashion Week is to nurture an appreciation for local fashion among consumers. It also aims to make a meaningful contribution to growing the South African economy by nurturing the diversity of this country’s unique fashion identity.
Since its inception, the mission of SA Fashion Week has been “the business of fashion” and it’s steadily contributed towards a strong design-led fashion
• Providing a marketing platform for designers based on established
international best practices.
• Facilitating the transfer of industry experience and skills.
• Stimulating collaboration between designers and traditional crafting
• Enabling partnerships that allow micro fashion design businesses
to leverage the export infrastructure of larger textile clothing manufacturers.
• Actively facilitating improvement of local design output to match
• Running mentorship programmes for designers.
To read the full version of this story go to page 58 of the March issue of DESTINY